William, thank you for this extended write up!
I think somewhere in here, @gcolvin’s non-organization got transformed – we’ve used dis-organization to poke fun at ourselves, but non-organization is the term we should be holding up as an example.
Greg pointed me towards the Rainbow Family as a non organization, and I posted about it here:
We are all non-members!
On decentralizing – yes, I think small groups can and should form and that’s how some of the noise is cut through – there are bridges between groups / rings etc and they bubble up to spaces that have more reach (but also noise), as perhaps this forum might.
Just to add this info here, I have attempted to document ownership of our “Infrastructure” on the Scrolls wiki.
It needs proper links to the various infrastructure, of course 
I think this is perhaps where we’ve ended up.
Is there even a brand to put in the public domain? There’s the UTF8 symbol of sparkles and … that’s it?
The most recognizable asset is the domain name, as owned / managed by @jpitts.